In a bizarre turn of events following the Bud Light fiasco involving their partnership with transgender TikTok star Dylan Mulvaney, beer titan Anheuser-Busch has inexplicably pinned the blame on none other than Twitter overlord Elon Musk.
The beverage juggernaut claims that Musk’s relentless Twitter shenanigans are the true culprit behind their plummeting sales after the marketing misfire.
The Bud Light disaster, which initially appeared to be a promising marketing strategy, quickly soured as the collaboration with Mulvaney ignited a public backlash.
Detractors argued that the partnership was a clumsy attempt to cash in on the rising clout of LGBTQ+ personalities on social media.
In a desperate attempt to shift blame, Anheuser-Busch’s spokesperson released a statement saying, “As everyone knows, Twitter is a powerful platform that can make or break a brand.
And we all know who’s ruling the Twitter kingdom these days. So, it’s only logical that Elon Musk’s continuous tweets about electric cars, space travel, and cryptocurrency are stealing our thunder and driving our sales off a cliff.”
The statement continued, “Our Bud Light campaign with Dylan Mulvaney was designed to showcase inclusivity and diversity, but it seems that Musk’s endless Twitter escapades have completely overshadowed our noble efforts.”
In response to these allegations, Elon Musk tweeted a tongue-in-cheek reply: “I’ve always known I had the power to sell electric cars and rockets, but influencing beer sales? That’s a new one. Cheers, Anheuser-Busch! #SpaceBeers”
As the brewing company struggles to recover from their Bud Light blunder, their misplaced blame on Musk has left many scratching their heads.
While Twitter can undoubtedly impact a brand’s reputation, it seems that Anheuser-Busch may need to look inward to address their own marketing miscalculations rather than pointing fingers at unrelated Twitter influencers.
As the saying goes, “When in doubt, blame Elon.” But in this case, it seems that Anheuser-Busch’s misguided attempt to shift responsibility may only serve to leave a bitter aftertaste.
NOTE: This is SATIRE, NOT REAL NEWS.