Anheuser-Busch’s CEO, in a recent interview, made some provocative remarks about the current scandal surrounding Bud Light and Dylan Mulvaney.
After getting a case of Bud Light in the mail, self-proclaimed “social justice warrior” Mulvaney took to Instagram to express her liking for the Beer.
The CEO, according to those close to him, was unhappy with the attention the firm was getting for all the wrong reasons because of Mulvaney’s Instagram post. This remark was delivered by the CEO in an attempt to calm the public down.
“This whole awakened movement is a bunch of nonsense. We’re basically a beer-selling business. If the man we’re delivering something to doesn’t like it, too bad for him. Perhaps he might benefit from a glass of kombucha.
Others criticised the CEO for being insensitive and dismissive of social concerns, while others praised him for voicing his thoughts.
Anheuser-Busch released a statement apologising for any harm the CEO’s remarks may have caused. The statement included the following:
Anheuser-Busch’s core value is respect for all people and their opinions. Derogatory or discriminatory comments or actions will not be tolerated. Our CEO’s recent remarks were insensitive, and we regret any hurt they may have caused.
Many campaigners for social justice are still asking for a boycott of Bud Light and other Anheuser Busch goods, despite the company’s apology. The possible effect of the boycott on the firm’s sales has not yet been addressed by the corporation.
Although he hasn’t directly addressed the CEO’s remarks, Mulvaney has kept up his social media criticism of the company’s advertising strategies.
Whether or not Anheuser Busch will be able to bounce back from this public relations disaster and whether or not the corporation will suffer any long-term repercussions remains to be seen.