In a bizarre turn of events, Anheuser Busch CEO, Michel Doukeris, has publicly apologized to Tesla and SpaceX CEO Elon Musk after the beer tycoon made disparaging remarks about the Bud Light fiasco involving Dylan Mulvaney.
Michaels acknowledged that the company’s decision to sue Musk for his comments was “a terrible mistake” and vowed to never again underestimate the power of Musk’s Twitter influence.
The debacle began when Anheuser Busch sent a truckload of Bud Light cans to Dylan Mulvaney, a college student who jokingly tweeted that he would “literally drink nothing but Bud Light for the rest of his life” if the company sent him a truckload of the beverage.
In a misguided PR stunt, the beer giant took him up on the offer, only to discover that Mulvaney was, in fact, a staunch advocate of craft beers.
Elon Musk, never one to shy away from controversy, chimed in on Twitter, calling the stunt “an epic fail” and suggesting that “Anheuser Busch should stick to making beer, not PR stunts.”
Incensed by Musk’s comments, Anheuser Busch hastily filed a lawsuit against the tech billionaire, only to find themselves at the receiving end of a barrage of memes and tweets from Musk’s fervent supporters.
Realizing their monumental blunder, Anheuser Busch’s CEO took to Twitter to offer a public apology to Musk, stating, “Dear @elonmusk, we at Anheuser Busch are deeply sorry for our misguided actions.
We recognize that the lawsuit was a mistake and that we have much to learn from your expertise in PR stunts (and rocket launches). Please accept our sincerest apologies.”
In a surprising show of goodwill, Musk graciously accepted the apology, tweeting, “Apology accepted, @AnheuserBuschCEO. Let’s put this behind us and focus on what really matters: making great beer and launching rockets into space. And hey, if you ever need help with a PR stunt, just send me a DM.”
To commemorate the newfound friendship between Musk and Anheuser Busch, the company has announced plans to release a limited edition “Musk Lite” beer. The brew, which will feature hints of space dust and electric hops, is expected to hit shelves this summer.
In a final twist, Dylan Mulvaney has been offered a role as a “Beer Ambassador” for Anheuser Busch, tasked with bridging the gap between mainstream and craft beer enthusiasts.
With the dust finally settling on this bizarre chain of events, it seems that both Musk and Anheuser Busch can now raise a toast to their newfound understanding – and perhaps even indulge in a cold Musk Lite together.