Alex Bruno
In the latest twist of the ongoing Bud Light saga, Tesla’s self-driving cars have reportedly started to recognize Bud Light’s trucks as ‘woke.’ This unexpected turn of events came to light when a Tesla owner noticed the unusual description on their vehicle’s speedometer during a routine drive.
The incident was captured when Twitter user @ElectricDrive, an ardent Tesla enthusiast, noticed the unusual identifier pop up on their Tesla’s dashboard. A truck emblazoned with the Bud Light logo was driving alongside, and Tesla’s advanced recognition software, usually reserved for identifying different vehicle types and potential hazards, labeled the truck as ‘Woke Bud Light Truck.’
“In all my years of Tesla ownership, I’ve never seen this,” @ElectricDrive wrote, sharing a photo of the dashboard screen with the surprising identifier. The tweet quickly went viral, with social media users left bemused by the bizarre occurrence.
The ‘woke’ label seemed to be a playful nod from Tesla towards the recent controversies involving Bud Light and their embattled marketing campaigns. The term ‘woke’ has been popularly used to describe a heightened awareness of social injustices, but in recent times, it has also been associated with a certain level of corporate virtue signaling.
Social media went into a frenzy over the hilarious incident, with memes popping up left and right. The situation escalated when none other than Elon Musk, the eccentric billionaire and CEO of Tesla, retweeted the image with a single comment, “Well, our AI certainly has a sense of humor.”
Musk’s tweet, as expected, brought the house down. Thousands of users liked and retweeted the post, with some creating elaborate theories on whether this was a planned move from Tesla or merely a coincidence. A few even speculated if this was Tesla’s subtle way of joining the Bud Light boycott.
Meanwhile, the folks at Anheuser-Busch, the parent company of Bud Light, were presumably less amused by the whole ordeal. Already under fire due to the fallout from their recent marketing missteps, the last thing they needed was for their trucks to become the butt of a joke involving one of the world’s most recognized brands.
However, in the world of satire, nothing is sacred, and no opportunity for a good laugh is missed. So, while Anheuser-Busch grapples with its current image crisis, the world continues to chuckle at the image of a Tesla car cheekily recognizing a Bud Light truck as ‘woke.’
As for Tesla’s AI, it remains to be seen whether this recognition feature will stick around or if it’s just a brief, humorous glitch in the matrix. If nothing else, it has certainly added a new layer of intrigue to the Bud Light saga and given us a good laugh in the process. One can only wonder what’s next in this wacky tale of woke beer and cheeky artificial intelligence.
