Anheuser-Busch is not having a good time lately. The Dylan Mulvaney controversy has hit the company’s stock market price hard and sales have taken a hit.
The woke marketing strategy did not have the intended effect, and as expected, the CEO, Brendan Whitworth, issued a statement in response to the backlash. However, the statement seemed to be more focused on pleasing everyone and avoiding taking a stand on the issue.
He didn’t really say anything substantial but rather tried to make everyone feel proud of the beer they brew. He emphasized the importance of accountability and America’s founding values of freedom, hard work, and respect for one another.
He talked about the company’s history of supporting the military, first responders, sports fans, and hard-working Americans everywhere. Whitworth also mentioned his commitment to bringing great beers to consumers across the country.
But this non-statement did not please anyone. The left saw it as a betrayal, with NBC reporter Ben Collins leading the charge, calling it a cowardly move.
Collins accused Bud Light of caving to a mob that was shooting at and running over its product for giving a one-minute sponsored Instagram post to a trans person.
However, as Auron MacIntyre pointed out on Twitter, the statement was not a cave or even an apology. It was a non-statement to ensure that red America would keep buying their beer. But anything short of worship is insufficient for the left.
Matt Walsh of The Daily Wire also criticized the statement, calling it clumsy and stupid. He pointed out that the statement did not apologize or acknowledge any wrongdoing.
He also noted that the statement did not affirm transgenderism and admitted that the trans issue “divides people.” He criticized the company for choosing the worst option in dealing with the PR crisis and encouraged his followers to continue the boycott.
Overall, Anheuser-Busch is in a tough spot. They’re trying to please everyone, but it seems that they’re only making things worse. The company needs to take a more decisive stand on the issue if they want to win back its customers’ trust.