Country music star Travis Tritt has announced that he will no longer be serving Anheuser-Busch products on his tour after learning about the scandalous actions of one of their influencers, Dylan Mulvaney.
Mulvaney, who received a shipment of Bud Light cans from Anheuser-Busch, posted pictures of herself posing with the beer cans in a provocative manner. The photos quickly went viral and sparked controversy, leading Tritt to take action.
In a statement released on Twitter, Tritt said, “As a family-friendly performer, I cannot in good conscience continue to serve Anheuser-Busch products on my tour after learning about Dylan Mulvaney’s inappropriate behavior.
We need to hold companies accountable for their actions and demand better from our influencers.”
Tritt also added that he will be replacing Anheuser-Busch products with beverages from local breweries in each city on his tour, in an effort to support small businesses and promote responsible drinking.
Fans of the “It’s a Great Day to Be Alive” singer praised his decision, with many expressing their support on social media.
One Twitter user wrote, “Travis Tritt is a true role model and a class act. Thank you for standing up for what’s right and promoting positive values.”
Another added, “I’ve always been a fan of Travis Tritt, but this just solidifies why he’s one of the best in the business. He’s not afraid to take a stand and do what’s best for his fans.”
Anheuser-Busch has not yet commented on Tritt’s decision, but it’s safe to say that they may need to reevaluate their influencer partnerships moving forward.