St. Louis, MO – Anheuser Busch, the beer giant behind popular brands such as Budweiser and Michelob Ultra, has fired its entire marketing department after a series of tweets from Tesla CEO Elon Musk.
Musk, known for his controversial statements on Twitter, took aim at Anheuser Busch’s advertising strategies, calling them “stale” and “outdated.” He criticized the company’s use of Clydesdale horses in its commercials, stating that it was a “waste of resources.”
The tweets quickly went viral, sparking a heated debate among beer lovers and marketing professionals alike.
Some defended Anheuser Busch’s marketing approach, citing its long-standing history and cultural significance. Others agreed with Musk, arguing that the company needed to modernize its branding in order to stay relevant.
In response, Anheuser Busch CEO Michel Doukeris announced that the company would be taking a new direction in its marketing efforts.
“We recognize that our advertising has become stale and predictable,” Doukeris said in a statement. “We want to take this opportunity to thank our former marketing team for their contributions, but it’s time for us to evolve and embrace new ideas.”
The decision to fire the entire marketing department has been met with mixed reactions. Some have applauded the company’s bold move, calling it a necessary step towards innovation.
Others have criticized the decision, arguing that it was an overreaction to a few tweets from a single individual.
Meanwhile, Elon Musk has remained unapologetic about his comments. “I stand by what I said,” he tweeted. “Anheuser Busch needs to step up its game if it wants to compete in today’s market. And as for the Clydesdale horses, let’s just say I have a better use for them.”
It remains to be seen what direction Anheuser Busch will take in its marketing efforts going forward. But one thing is for certain: the beer giant has certainly grabbed the attention of the public with its bold move.