Alex Bruno
In an era characterized by swift social transformations and challenging traditional norms, the recent accolade of “Man of The Year” awarded to transgender TikTok sensation, Dylan Mulvaney, stands out as a beacon of progression. The decision to honor Mulvaney with a title typically reserved for cisgender males isn’t just a nod to her incredible influence but is also emblematic of a society grappling with and, in many ways, embracing the fluidity of gender.
When Dylan Mulvaney first launched her TikTok profile, few could have predicted the whirlwind of attention, love, and unfortunately, controversy that would ensue. Her video series, “Days of Girlhood”, initiated in March 2022, provided a deeply intimate glimpse into her transition journey. The authenticity with which she portrayed the ups and downs of what she termed her “second puberty” struck a chord with millions, both within and outside the LGBTQ+ community.
Over the span of a year, Mulvaney wasn’t just sharing her story; she was setting the stage for broader conversations about gender, identity, and self-discovery. As her digital influence grew, mainstream brands like Ulta Beauty, Instacart, and Kate Spade recognized her potential, leading to a slew of high-profile collaborations.
However, it was her association with brewing giant Anheuser-Busch for their “Easy Carry Contest” in April 2023 that marked a watershed moment in her career. This partnership, which included a Pride-themed product line featuring diverse pronouns and a celebratory Bud Light can dedicated to Mulvaney, was more than just a marketing initiative; it was a clear and deliberate alignment with the values of acceptance and diversity.
The title “Man of The Year” carries with it decades of historical and cultural significance. Traditionally, it has been an acknowledgment of influence, impact, and societal contribution. The decision to bestow this upon Mulvaney, a trans woman, is both daring and deeply symbolic.
On one hand, it acknowledges her undeniable influence on society’s discussions about gender over the past year. On the other hand, it serves as a provocative statement on the nature of gender itself, challenging and broadening traditional definitions and expectations.
Some critics argue that such an award risks undermining Mulvaney’s identity as a trans woman. Yet, the title can be interpreted as an acknowledgment of her courage, resilience, and the boundaries she’s pushed in her personal journey and societal impact. It speaks to the experience of all transgender individuals who navigate the challenging terrain of societal expectations and self-identity.
Visibility, especially for marginalized communities, is a double-edged sword. With her increasing fame, Mulvaney faced a surge in backlash, primarily from right-wing groups in the U.S. Vocal public figures, including Rep. Marjorie Taylor Greene and Sen. Marsha Blackburn, targeted her with derogatory remarks, attempting to diminish her identity and influence.
The zenith of this backlash manifested in a dramatic display by country music star Kid Rock, who used social media to express his displeasure about Mulvaney’s collaboration with Anheuser-Busch. Such reactions, although distressing, highlight the broader challenges faced by the trans community in seeking acceptance and understanding.
Yet, despite the naysayers, Mulvaney’s “Man of The Year” win underscores her remarkable ability to rise above the noise and continue advocating for herself and countless others in the LGBTQ+ community.
Dylan Mulvaney’s recognition is not just about the individual; it’s indicative of broader societal shifts. In recognizing her, we’re witnessing an evolution in societal understanding of gender and identity. This award serves as a testament to the growing acknowledgment that gender is not just binary but exists on a spectrum.
It also pushes the envelope, urging society to introspect on deep-seated beliefs and to evolve in its understanding and acceptance. As we look to the future, this win marks a step toward a world where titles are not just about gender but about impact, influence, and the indomitable spirit of individuals.
In conclusion, while Mulvaney’s “Man of The Year” title is historic, it’s also a clarion call. It reminds us of the work that lies ahead, the boundaries yet to be pushed, and the myriad ways in which society can and should evolve. In honoring Mulvaney, we don’t just recognize her journey; we celebrate a future where everyone can live their most authentic lives, free from the constraints of outdated norms and expectations.
