In a shocking turn of events, the CEO of Anheuser Busch has resigned from his position following a failed attempt to convince tech entrepreneur Elon Musk to endorse the company’s flagship product, Bud Light, on Twitter.
Sources close to the matter reveal that the Anheuser Busch CEO, who has not been named, had been seeking Musk’s endorsement for months in a desperate bid to boost the dwindling sales of the beer brand.
With Musk’s reputation for promoting and investing in innovative products and concepts, the CEO believed that an endorsement from the Tesla and SpaceX CEO would be a game-changer for Bud Light.
However, despite numerous attempts to contact Musk and pitch the idea, the Anheuser Busch CEO was met with silence from the tech billionaire.
With no response from Musk or any sign of an endorsement, the CEO reportedly became increasingly desperate, even going so far as to offer free cases of Bud Light to anyone who could get Musk’s attention on social media.
Despite these efforts, it seems that Musk was unmoved by the CEO’s pleas. In fact, the Tesla CEO reportedly took to Twitter to mock the CEO’s attempts, joking that he was “too busy building rockets to drink weak beer.”
The failed endorsement deal has had major consequences for Anheuser Busch, with the company’s stock prices plummeting in the wake of the CEO’s resignation.
Many analysts have cited the failed endorsement deal as evidence of the company’s struggle to keep up with changing consumer tastes and preferences.
In a statement released to the media, the former CEO of Anheuser Busch expressed his regret at failing to secure an endorsement from Musk, stating that “it’s clear that Bud Light just isn’t cool enough for someone like Elon Musk.”
It remains to be seen what the future holds for Anheuser Busch and its flagship beer brand, but one thing is certain: the company’s failed attempt to win over Elon Musk has left many wondering if there’s any hope left for Bud Light.