In a surprise announcement today, tech mogul Elon Musk and rockstar Kid Rock revealed their plans to co-host a concert unlike any other.
The event, aptly named the “Bud Light Funeral,” is set to take place at the famous Hollywood Bowl and is intended to serve as a grand send-off for the popular beer brand.
According to a joint statement released by Musk and Kid Rock, the idea for the concert was born out of their shared distaste for the taste of Bud Light, which they described as “watered-down” and “unworthy of being called beer.”
“We’re here to bury Bud Light, not to praise it,” the statement read. “This event will be a celebration of good taste and a reminder that we, as consumers, deserve better than this cheap excuse for a beer.”
The Bud Light Funeral will feature a lineup of renowned musicians, including Snoop Dogg, Post Malone, and Dave Grohl, who have all publicly expressed their support for the cause.
In addition to music, the concert will also include a mock funeral procession for Bud Light, complete with a giant coffin adorned with the brand’s logo.
The event has already sparked controversy, with some criticizing Musk and Kid Rock for their perceived elitism and others accusing them of using the concert as a publicity stunt. However, the hosts remain undeterred.
“This is not about us, this is about the people,” the statement continued. “We’re just two guys who love good beer and want to share that love with the world. If that makes us elitist, so be it.”
The Bud Light Funeral is set to take place in two months, with tickets expected to sell out quickly.
Whether or not the event will actually mark the end of Bud Light’s reign as America’s best-selling beer remains to be seen, but one thing is for sure: it’s going to be one heck of a party.