In an already tumultuous year for Bud Light, the brand finds itself in another quandary. Only days after announcing Whoopi Goldberg as their new brand ambassador in an audacious attempt to revive flagging sales, the beer giant is now reporting a staggering loss of billions in market value. Bud Light’s decision to bring on board […] More
In a twist that seems more fitting for a Hollywood screenplay than real life, beleaguered beer giant Bud Light has announced its latest move to resuscitate its plummeting sales. They’re turning to the unlikeliest of saviors: the actress, comedienne, and ‘The View’ co-host Whoopi Goldberg. Now, this may sound like an unusual move, but if […] More