Budweiser Brands Won’t Be Welcome at Oktoberfest For The 1st Time in 75 Years After Transgender Influencer’s Promotion.
In a shocking turn of events, Budweiser and its affiliated brands have been banned from this year’s Oktoberfest celebrations in Munich, Germany, after a transgender influencer promoted the beer on social media.
The influencer in question, Dylan Mulvaney, posted a picture on Instagram holding a Budweiser bottle with the caption, “Nothing beats a cold Bud at Oktoberfest! #sponsored.” The post quickly went viral, with many praising Mulvaney for breaking down gender barriers and promoting inclusivity.
However, not everyone was pleased with the post. Traditionalists at Oktoberfest saw the promotion as an insult to their longstanding tradition of serving only German beers.
“We cannot allow a foreign brand, especially one promoted by a transgender person, to tarnish the reputation of our festival,” said Hans Schmidt, a spokesperson for Oktoberfest.
The ban on Budweiser and its affiliated brands marks the first time in 75 years that the beer will not be served at the festival. Some attendees expressed disappointment at the decision, but others welcomed the ban as a return to tradition.
“I come to Oktoberfest to drink German beer, not some watered-down American swill,” said Klaus Mueller, a longtime festival-goer. “I support the decision to ban Budweiser and its ilk.”
Meanwhile, Mulvaney responded to the controversy with grace and humor. “I never intended to cause such a fuss,” they said in a statement.
“But if my love for beer and my identity as a transgender person can spark a conversation, then I’m happy to be a part of it.”
As for Budweiser, the company has yet to comment on the ban. But sources say they are already planning their comeback strategy for next year’s Oktoberfest, which may involve hiring a more “traditional” influencer to promote their beer. Only time will tell if they’ll be welcomed back with open arms, or if they’ll be forced to sit on the sidelines once again.